our capabilities

ROSEN has developed the sophisticated convergence of Brand Advertising and Direct Marketing known as Brand-Interaction™ Marketing & Advertising.

The method includes a number of practical applications and process tools, most notably the Rosen Velocity Scale™ which can deliver 3 to 7 times the interaction of any previous model. Controlling the velocity of the communication is achieved by balancing the creative copy, image and offer.

We also use the Brand-Interaction Accelerator to link above the line and below the line advertising through points of interaction. Essentially, this infinity loop drives advertising into a profit based machine, throwing legacy cost based advertising out the window.

We have the tools to help you:

• Deliver consistent, persuasive, relevant messages to the right individual at the right time using the right medium
• Begin an empathetic dialogue with an individual earlier in sales cycle
• Know where each individual is in the sales cycle and speak to their needs and concerns
• Have proof that you have reached them
• Leverage the learnings of each program across the enterprise
• Develop a dynamic financial model based on the expected value of the customer for both short and long term success